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Refer to the
University Material: Integrated Marketing Communications (IMC) Plan and
Presentation located on the student website.
Week 5
Team Assignment
I
thought the breakdown could be as follows:
1. Executive Summary and Introduction
2. Opportunity Analysis Alicia
3. Market Assessment and Strategy / Integrated Marketing Communications Objective
4. Advertising / Sales / PR
5. Evaluation and Conclusion / Post Final
I know that we can integrate some information from our previous team paper and ppt. It might also help if we post our individual papers from Week 4 since we had to write about NikeiD as well. Any thoughts?
Word count is 4,200 to 5,600.
1. Executive Summary and Introduction
2. Opportunity Analysis Alicia
3. Market Assessment and Strategy / Integrated Marketing Communications Objective
4. Advertising / Sales / PR
5. Evaluation and Conclusion / Post Final
I know that we can integrate some information from our previous team paper and ppt. It might also help if we post our individual papers from Week 4 since we had to write about NikeiD as well. Any thoughts?
Word count is 4,200 to 5,600.
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