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Utilize the
research from your Learning Team’s Target Market and Competitive Advantage
Analysis in Week Three.
Create a
12-slide Microsoft® PowerPoint® presentation in which you develop and justify a
Marketing Position Statement for the selected product or service.
Your cover slide will be Slide #1, your
Marketing Position Statement will be Slide #2, and your references slide will
be Slide #12, with 9 intermediate slides providing your justification for that
Marketing Position Statement. (0.5 point for Marketing Position Statement)
Format each slide with only the MAJOR points
for the topic presented in bulleted format. Use at least 18-point type, and do
not use more than 5 bullets per slide. (1.5 points)
Add detailed Speaker Notes at the bottom of
each slide (when viewed in regular mode rather than slide show mode),
explaining what you would explain about the bulleted items on each slide if you
were making this presentation orally. (2 points)
Cite all references consistent with APA
guidelines.
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