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Use the
product or service that your Learning Team selected in the Integrated Marketing
Discussion in Week Two.
Write a 700-
to 1,050-word paper in which you identify one marketing option from each
category below which would be realistic for the product or service examined.
The categories are: advertising, personal selling, public relations, and
promotions. Rank your four marketing options from 1 to 4, with 1 being the best
alternative and 4 being the least effective alternative, in your estimation.
Include the
following in your paper:
Evaluate the strengths and weaknesses of each
of the four communication venues, and justify your rankings and your choices
based on the target market and the competition. (6 points)
Determine the marketing tactics necessary to
achieve the desired goal of branding, positioning statement, and competitive
advantage for the product or service. (2 points)
Format your paper consistent with APA
guidelines.
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